Outreach Campaigns — sequences, lists and sending

Lists, templates, multi-step sequences, and the send. Enrichment feeds it directly via Transfer data to campaigns.

What a sequence should actually contain

The default that everybody builds — the pitch, then four copies of it prefixed “just bumping this” — is not a sequence. It is the same failed email retried, and it converts an uninterested prospect into an annoyed one.

The rule that fixes it: every step must carry information the last one did not. A different angle, a piece of evidence, a smaller ask, or an honest “I may have the wrong person — who should I speak to?”. If you have nothing new to say, the sequence is over. Stopping is a legitimate option and almost nobody takes it.

The number to watch

Not open rate — it is systematically wrong, because Apple Mail Privacy Protection pre-fetches images and reports opens that never happened. Watch replies per open, and watch the complaint rate obsessively: Google's threshold is 0.3%, which is three complaints per thousand emails. A sequence that irritates one person in three hundred will degrade delivery for everyone else on your list.

Full structure: the follow-up sequence that books meetings.