Govarova Outreach
Run multi-step cold email cadences with AI personalisation, tracking, and a built-in CRM.
Cold Email & Outreach · Free forever
Free Email Open Rate Calculator & Benchmark Tool
Is Your Open Rate Good? Compare to B2B Averages
Enter sends, opens, and bounces to get true open rate, adjusted rate, and industry benchmark comparison for B2B cold email.
Run the tool
Everything happens in your browser. Nothing you paste is uploaded or stored.
Under the hood
How this tool works
No black box. This is the exact logic the tool runs on every input you give it.
Formula
Open Rate = (Unique Opens ÷ Delivered) × 100 • Delivered = Sent − Bounced
- 1
Validate every number you enter and guard against divide-by-zero.
- 2
Apply the formula above with full precision, rounding only at display time.
- 3
Derive the secondary metrics that put the headline number in context.
- 4
Benchmark the result against the typical range for this metric, so you know whether it is good.
Need this at scale?
Two Govarova products that do this automatically
The free tool handles one input at a time. These handle millions — verified, enriched, and ready to send.
Email Verification API
Validate every address in real time and block disposable, invalid, and trap emails at signup.
More free cold email & outreach tools
Register & start — free
Run Free Email Open Rate Calculator as often as you like. When you are ready to do it across your whole market, Govarova is waiting.